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Google is investing $100 million in Gentle Monster, The Korea Economic Daily reports.
Gentle Monster is one of the eyewear companies that Google announced at I/O it’s working with to build smart glasses with Gemini AI, hoping to take on Ray-Ban Meta.
Gentle Monster glasses have become popular with younger people in the US and are worn by celebrities like Beyonce, Rihanna, Kendrick Lamar, and Billie Eilish.
Google’s investment, which is in the “final stages” of going through, would represent a 4% stake in the company, the report explains.
At I/O Google also gave an on-stage demo of Samsung-made prototype smart glasses with a small monocular heads-up display (HUD), but the company confirmed that this will be “optional” for actual products. The display on the Gentle Monster and Warby Parker eyewear is still unknown. That partnership so far has seen
Google Working With Gentle Monster & Warby Parker On Gemini Smart Glasses
Google is working with Gentle Monster and Warby Parker on smart glasses with Gemini AI, the company’s plan to directly compete with Ray-Ban Meta.
of Ray-Ban Meta sold, and the two companies just announced 2 million units.Oakley Meta HSTN glassesGoogle
once tried to steal the EssilorLuxottica from Meta, but was unsuccessful. It’s working instead with EssilorLuxottica rising competitors: Gentle Monster, Warby Parker, and Kering Eyewear. The Korea Economic Daily report on Gentle Monster suggests that the relationship between the two companies is more than just a branding agreement.reportedlyThe Google smart glasses will launch by 2026.
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