PAX East brought some exciting announcements for VR enthusiasts this year. Take-Two Interactive’s CEO Strauss Zelnick took center stage at the event, emphasizing that Grand Theft Auto VI (GTA VI) needs a “marketed aggressively” push despite its already significant global brand awareness. At first glance, it may seem counterintuitive to invest so much in marketing

Take-Two CEO Strauss Zelnick has made it clear that even with a global brand as iconic as Grand Theft Auto, marketing efforts won’t rest on autopilot. In a recent interview at the GamesBeat Insider event, Zelnick emphasized the importance of “marketing aggressively” for GTA VI, despite its widespread recognition. Zelnick’s words are music to the

Nex Playground’s Explosive Growth Secures $150 Million Boost for Global Domination In a major coup, Nex, the pioneering developer of the controller-free gaming console Nex Playground, has secured a whopping $150 million in equity and debt financing to fuel its international expansion plans. This injection of capital cements the company’s position as a force to

Hyper Light Drifter Developer Heart Machine Hits Rock Bottom, Lays Off Majority of Staff In a devastating blow to the VR and gaming community, indie studio Heart Machine has laid off nearly everyone in its employ. The move comes after a publisher pulled funding for an unannounced title, leaving the studio without a crucial source

Snap’s Specs Glasses Just Got a Whole Lot More Interesting In a major move, Snap has unveiled new details about its highly anticipated Specs glasses, and it’s clear that this is not just another incremental update. The company has been making waves in the AR/VR industry since announcing Specs at AWE, and today’s announcements have

The wait is over for Valve’s second foray into the world of virtual reality – Steam Frame, a powerhouse of a headset that’s packed with features and capabilities. As our review reveals, this isn’t just another VR headset; it’s a beast designed specifically for power-users who crave raw performance, flexibility, and customization options. One of

Snap’s SPECS AR Glasses Take a Giant Leap Forward with Anticipatory AI and Innovative Experiences In a major breakthrough for consumer AR, Snap has unveiled its highly anticipated SPECS glasses, which promise to revolutionize the way we interact with our surroundings. The company took the wraps off its ambitious plans for the device during a

The VR community is reeling as news breaks of yet another studio closure. Build a Rocket Boy (BARB), developer of the ambitious VR title MindsEye, appears to be shutting down its operations after a tumultuous few years. According to reports from multiple sources, including social media posts from departing staff members, the studio is ceasing

Shinji Mikami’s Legacy Takes Center Stage as He Joins the AIAS Hall of Fame The gaming industry is abuzz with excitement as one of its most iconic figures, Shinji Mikami, prepares to receive the coveted Hall of Fame Award at the 30th annual DICE Awards ceremony. Scheduled for February 18 next year, this prestigious honor

Activision Blizzard Sued by Former Employee Over Pervasive Workplace Harassment Culture A shocking lawsuit has been filed against Activision Blizzard, one of the world’s leading game developers, by a former employee who claims she was subjected to years of sexual harassment and retaliation during her 14-year tenure at the company. The allegations are just the