Google’s AR Ambitions Stymied as Company Guts Hardware Team

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google, Google’s first-party AR hardware team is taking the brunt of the blow. Hardware teams dedicated to Pixel, Nest, and Fitbit are set to be united into a single team, […]

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Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Called Air 2 Ultra, the device is the first in the company’s most recent suite of glasses to incorporate inside-out

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Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s strongest, but it’s attempting one of the most difficult feats with the headset’s first real advert: to make wearing goggles cool.

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