Apple Ads Highlight the Fundamentals of VR and AR

Apple’s iPad advertisement has left many people feeling crushed.

Like a magic trick without the

, Apple’s much-discussed spot shows an entire stage full of creative tools and instruments smashed down into a thin plate of touch-sensitive glass.prestigehttps://www.youtube.com/watch?v=ntjkwIXWtrc

On X, former Apple researcher Sterling Crispin

“crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice. Perhaps for the Apple Watch Pro, you could crush sporting equipment and show a robotic running faster than man. Then, turn around and tell the camera, “God is Dead and We Have Killed Him”. In another Apple ad, a mandalorian in costume walks through the mirror of the building and blasts through men dressed up to their music. Apple is a world where Disney’s intellectual properties are worn and heard by people. Finally, faced with an overwhelming crowd of like-minded Star Wars fans, the mandalorian pulls an iPhone out of their holster to wayfind directly to their clan.jokedhttps://www.youtube.com/watch?v=yk6UVnMn9ts

You don’t see Apple’s answer to Beat Saber and Facebook here? Ok, I get it. “Find your friends” is a pretty direct statement when viewed in opposition to $100 billion of investment spent over the last decade by Mark Zuckerberg on a new computing platform. But isn’t “find your friends” a pretty direct statement when viewed in opposition to $100 billion of investment spent over the last decade in a new computing platform from Facebook’s Mark Zuckerberg?

Another spot actually shows Vision Pro in a real-world use case – flying through the air and watching Apple's subscription-attached Napoleon film on a virtual screen larger than anything in first class. The screen of the Apple Vision Pro is bigger than many movie theatres, with an image that may be brighter. Price tag: $3,500. The movie theatre. You can watch movies wherever you are. The company will reveal its next step at WWDC next month. "

Longtime Apple product marketing director Frank Casanova has retired following the launch of Vision Pro,

Zuckerberg Teases Meta Avatars & Horizon Worlds Graphics Updates

Mark Zuckerberg is teasing significant graphics updates for Meta Avatars and Horizon Worlds. Meta Avatars are used in the company’s Horizon suite of social VR apps, and available to Quest developers via an SDK. Horizon Worlds works similarly to Rec Room, allowing users to create their own social experiences

. Apple has added the gyroscope equipped Pencil Pro after introducing

And that’s why everyone, even the Metamates or Apple haters, await the “prestige” in the according to Bloomberg of this particular magic trick.ultra-low latency audio

Scroll to Top