Tim Cook announced today that over half of Fortune 100 firms have purchased at least one Apple Vision Pro. The headset was launched three months prior. While much of the focus of industry analysis has been on its adoption by consumers, very few can afford a $3500 product, so Apple has also put significant focus on selling it to enterprises, which can easily afford devices of this price.
Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
Vision ProKLM Royal Dutch Airlines Engine Shop
SAP Analytics Cloud
Porsche Race Engineer
Additionally, dozens of developers have built visionOS apps for businesses, either ports of their existing platforms or entirely new platforms.
Microsoft ported Word, Excel, PowerPoint, and Teams.
JigSpace lets users lets you import 3D models and customize and animate them in 3D presentations that can include images, audio, text labels, and more.
NVIDIA Omniverse, a toolset to cloud render complex 3D models.
FireOps, an emergency response management tool.
The Enterprise Headset Of Choice?
Apple isn’t the first AR or VR company to target an expensive headset at enterprises.
and
are all focused on the enterprise market. The battery life of the Magic Leap 2 is longer and it’s more comfortable. HoloLens 2 also has a better visual That does greatly expand the potential fidelity and scope of the software it can run, but limits its portability and its usefulness for large collaborative spaces.Magic Leap 2Another dark horse in the enterprise AR space could be Meta’s Quest 3. Apple has a number of advantages, including the ease with which companies can convert their iPad applications into AR, using Apple’s developer tools. This lowers the cost, time, and complexity of companies adopting headset-based AR in a way that other companies dependent on Unity and Unreal engine won’t be able to easily match.HoloLens 2With more than half of Fortune 100 companies using Vision Pro just three months after launch, Apple’s strategy appears to be working – it has clearly taken the enterprise AR market by storm.Varjo’s XR-4 seriesCorrection:
This article briefly contained a “Fortune 500” typo. This article briefly contained a typo for “Fortune 500”. We apologize.