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You don’t get to see your future often. With 3D technology advancing so quickly, you will soon be able to see the future that you imagine. Opening up new possibilities across industries like manufacturing, government, architecture, energy, and retail, the growth of real-time 3D (RT3D) is enabling companies to
.turn computer-aided-design and RT3D data into immersive experiences and appsRT3D generates interactive content faster than human perception. It allows people to immerse themselves in a digital world that feels real, while still giving them the control they need. Retail brands have a strong incentive to create immersive, interactive experiences. Real-time RT3D immerses people in authentic digital reality while giving them control over their experience.
These RT3D experiences are interactive and immersive, social and persistent — with a multitude of real-world uses in the retail setting. They can help elevate consumer experiences while bridging the gap between online and in-person shopping through the use of things like product configurators,
, and store and planogram design and planning.virtual marketing assets, virtual showrooms and stores, brand gamification, virtual worldsRetailer and consumer goods companies can also streamline complex design, collaboration, and operational workflows with tools to improve productivity and reduce costs. The companies will also benefit from the engaging applications that are designed to improve training and guidance, optimize product design, review processes and visualize company-wide operation with data-connected virtual twins. RestAR allows fashion brands and online merchants to scan physical products and render them in high-quality RT3D with only a mobile phone. This tech allowed Deckers to use photorealistic 3D renderings to nearly eliminate the need for physical samples, saving on shipping, travel, and time, among other benefits (not to mention the huge environmental benefit by removing those factors).
Within the next few years, many top brands will provide shopping experiences powered by real-time RT3D. These next-gen experiences are what today’s consumers want. With an RT3D-first approach, brands are becoming empowered to take control of their strategy to win in this new era of the metaverse to meet their shoppers’ highest expectations.