Get Ready to Upgrade Your Smart Glass Experience: Meta Ray-Ban Display Expands Internationally Today
After a year of being exclusive to the US market, Meta’s innovative Ray-Ban smart glasses are finally making their international debut. Starting today, VR enthusiasts in Canada, the UK, France, Italy, and Germany can experience the cutting-edge tech that has been wowing stateside users since its launch last year.
At its Connect 2026 conference, Meta revealed plans to expand its online sales platform, allowing customers from these five countries to purchase Ray-Ban Display directly from meta.com. This marks a significant shift away from brick-and-mortar retailers and the physical fitting process previously required for US buyers. Now, users can browse and order their smart glasses online, with prices starting at £749 in the UK and CA$1,149 in Canada.
In addition to international expansion, Meta is also introducing online pre-orders in France, Italy, and Germany, with availability scheduled for October 13th. These countries will be able to purchase Ray-Ban Display for €899. Prescription lenses are now available through meta.com in the US and Canada, while select retail locations in the UK, France, and Italy will support prescription add-ons.
One of the most exciting features of Ray-Ban Display is its advanced UI control system, powered by an EMG-powered ‘Neural’ wristband. This innovative technology allows users to interact with their smart glasses using subtle hand gestures, eliminating the need for complicated voice commands or fiddly touch controls.
But what’s really set to take the VR world by storm is Meta’s Hologram calling function, which uses advanced AI and machine learning algorithms to create photorealistic digital avatars. These avatars are then used for face-to-face calls on WhatsApp, with users able to interact with each other in a truly immersive way. While the feature is currently only available in early access to US users, it’s set to roll out internationally later this fall.
This expansion is more than just about making Meta Ray-Ban Display accessible to a wider audience – it’s also a vote of confidence in the technology itself. By expanding its user base and community support, Meta is paving the way for a new era of innovation and creativity in VR and XR development. As users from around the world begin to experience the magic of Ray-Ban Display, we can expect to see a surge in demand for advanced AR experiences and applications.
As the boundaries between reality and virtual reality continue to blur, one thing is clear: Meta’s vision for the future of smart glasses has never looked more promising. With its cutting-edge tech, innovative features, and expanding user base, Ray-Ban Display is set to revolutionize the way we interact with our surroundings – and each other. Stay tuned for further updates on this exciting technology as it continues to shape the future of VR and XR.
Source: Road to VR — 2026-09-23