Ray-Ban Meta glasses are the top selling product in 60% of Ray-Ban stores in EMEA.
EMEA is a geographical region encompassing Europe, the Middle East, and Africa, typically used as a global division by companies.
The revelation comes from EssilorLuxottica’s CFO Stefano Grassi on the company’s Q3 2024 earnings call. EssilorLuxottica is Ray-Ban’s parent company, which has a near monopoly on the eyewear market worldwide and also owns other iconic brands like Oakley.
Here’s what Grassi told investors on the earnings call:
“Ray-Ban Meta, very happy about the performance that we’ve seen. It’s a success that we can see. To give you an example, the success is not only in America, which is obvious. It’s also a success here in Europe. To give you a sense of it, Ray-Ban Meta, the most popular model in 60 percent of Ray-Ban shops in Europe and EMEA is sold in these stores. It’s a very pleasing thing. The Ray-Ban Meta smart glasses have a primitive design. EssilorLuxottica
balked at the design thickness needed to incorporate a display for next year. It is the same software that Meta uses to improve the Quest headsets. Meta and EssilorLuxottica have announced that they are working on “multigenerational smart eyewear”. They will also develop live translation and Spotify controls. Samsung, Google and Apple are all
Ray-Ban Meta Glasses Getting Live Translation & More
Ray-Ban Meta glasses are getting a swathe of new features, including live translation, reminders, QR code scanning, and voice-controlled Spotify.
developing a rival.