European Policymakers Urged to Support Local Game Industry as Global Revenue Soars Past $200 Billion
A call to action has been sounded by the German Games Industry Association (Game), urging policymakers across Europe to provide a supportive framework for the local game industry. The association argues that the current regulatory and governmental environment is holding back the sector’s potential, despite its growing global influence. With video games generating over $200 billion in revenue worldwide, Game believes it’s high time for policymakers to step up their support.
At the heart of the issue lies a lack of adequate funding and infrastructure for game development companies. Germany and Europe’s production capabilities “remain too weak by international standards,” according to Game. To address this, the association is pushing for measures such as start-up funding, production support, improved infrastructure, training programs, and immigration policies that attract skilled professionals from around the world. This would enable games companies to flourish, creating a strong domestic industry that drives innovation and economic growth.
The importance of a robust game industry extends beyond just financial benefits. Games are now an integral part of cultural life, with a significant impact on digital skills development across sectors such as education and research. A thriving local industry is crucial for “digital sovereignty,” allowing countries to develop key technologies and maintain control over their own digital futures. Moreover, games have the potential to promote social cohesion, civic engagement, and democratic participation.
Game’s statement highlights the need for policymakers to adopt a more targeted approach to regulation, flattening the current “regulatory jungle” that hinders innovation. The association believes in the effectiveness of self- and co-regulation models, which balance business needs with consumer protection and minors’ safety. By prioritizing proportionate and evidence-based regulations, policymakers can create an environment where games companies can grow and thrive.
The call to action comes just weeks before Gamescom, one of Europe’s largest gaming events, is set to take place in Cologne. The statement serves as a reminder that the European game industry is on the cusp of significant growth, with policymakers facing a critical juncture in shaping its future. As Game’s leaders emphasize, it’s time for regulators to unleash the full potential of this vibrant sector.
The outcome of this push will have far-reaching implications for the VR and gaming industries as a whole. With virtual reality technology already transforming entertainment and education, a strong local game industry can provide the necessary support for VR innovation, driving the development of new experiences and applications that revolutionize the way we interact with digital content. As Europe’s policymakers respond to Game’s call, they will be shaping not only their own domestic industries but also contributing to the global VR landscape.
Source: Game Developer XR — 2026-08-05