The Ray-Ban Meta sunglasses start at $300. Polarized versions are $330, and the transition lens model is $380. This means that 1 million units represent over $300 million of revenue. The revelation came from a Meta all-hands meeting on
.
For a comparison, Ray-Ban Stories sold less than 300,00 units in just 16 months.
, leaked to The Wall Street Journal, revealed this. The achievement that is unlocked after completing First Encounters, a mixed reality experience demo suggests Meta sold at least 2 million Quest 3 or Quest 3S headsets. Note that playing the demo requires permitting the headset to 3D scan your room.leaked to The VergeAccording to the leaked meeting transcript, Zuckerberg went on to muse as to whether the next generation of the glasses might achieve two times or five times the sales volume:
“A lot of the big hit products in their third generation reached 5 to 10 million units”a memo“So I think one of the questions for us is, are we going to go from 1 million this year to 2 million? Are we going to go from 1 million to 5 million?”
Following this, Zuckerberg apparently pointed out that other tech giants will launch competitors, telling staff that until then Meta should take the opportunity to grow its smart glasses as fast as possible.
“We basically invented the category and our competitors haven’t really shown up yet and they will”
“I think we’ll probably start seeing some of that maybe a little later this year, maybe next year. But we just have this wide open field right now to run and basically introduce as many people as possible to Meta AI glasses and we should take that opportunity.”
Samsung
plans to launch a competitor with Google’s Gemini AI, later this year or early next year, while Apple is
exploring releasing its own in 2027. Meanwhile, around a dozen startups and smaller companies showed off similar smart glasses at CES 2025.
For this year, Meta plans to aggressively market the Ray-Ban Meta glasses, starting with reportedly featuring Chris Pratt and Chris Hemsworth next week.reportedlyNear the end of this year, Meta and EssilorLuxottica reportedly plan to launch
Samsung Reportedly Plans Ray-Ban Meta Competitor With Google AI
Samsung is reportedly working on a Ray-Ban Meta glasses competitor with Google Gemini AI.
Apple Exploring Releasing Smart Glasses In 2027
Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027.
, and Meta plans to launch more advanced smart glasses with a heads-up display (HUD), a higher end product that could Super Bowl ads be priced around $1000 and come with the company’s long-in-development
.Oakley Meta glassesMeta’s CFO Susan Li indicated to investors reportedly that these plans will result in notably increased costs for its Reality Labs division, as it tries to push smart glasses into the mainstream. Meta’s CFO Susan Li told investors that these plans will result in a significant increase of costs for its Reality Labs division, as it tries to push smart glasses into the mainstream.