The first non-Pro Apple Vision headset could arrive next year at around $2000, Bloomberg’s Mark Gurman reports.
Gurman has a strong track record when it comes to reporting Apple’s moves in advance, and revealed many details of Vision Pro before it was officially revealed or even acknowledged to exist by Apple.
In the latest edition of his newsletter, Gurman reiterates his previous reporting from last year that Apple is working on a cheaper non-Pro headset that would lack the EyeSight front display and “probably” use an A-series chipset (used in iPhones) instead of M-series, as well as cheaper materials.
While his original reporting said Apple was discussing prices between $1500 and $2500, Gurman is now giving a more specific figure of “about $2000”, and claims Apple expects it to sell twice as many units as Vision Pro.
Apple Asks LG & Samsung To Supply Micro-OLED For Vision Headset
Apple is asking LG and Samsung about supplying micro-OLED displays for the cheaper Vision headset, a South Korean news outlet reports.
And Gurman isn’t the only source reporting this non-Pro Vision headset is coming.
Supply chain analyst Ming-Chi Kuo first reported that Apple was working on a cheaper headset a full year before Vision Pro was even revealed, with Kuo at the time also saying Apple aimed to launch it in 2025.
In May, Chinese news outlet WallStreetCN reported that the headset could weigh around 400 grams, significantly lighter than the 600 gram Vision Pro. The report also claimed that supply chains are preparing to scale up “to the level of hundreds of millions”. This is in direct contradiction to Gurman’s claim and appears unlikely. In the last few months, we have seen reports that South Korean media outlet The Elec has reported on Apple’s request for display suppliers LG and Samsung to offer cheaper
s, as well as JDI from Japan pitching Apple high-density, lower resolution micro-OLED displayss. But it’s unclear whether these discussions relate to the first non-Pro Vision headset or further in the future cheaper models.regular OLED displayVision Pro Refresh Coming Too
In the newsletter, Gurman also reiterates his past reporting that Apple is working on a second-generation Vision Pro, which he says will launch in 2026.
A few weeks ago
Apple Vision Pro Could Get An An M5 Refresh In Early 2026
Mass production of an Apple Vision Pro refresh with an M5 chip should start in late 2025, prominent supply chain analyst Ming-Chi Kuo claims.
this new Vision Pro will sport an M5 chipset, a significant upgrade over the current headset’s M2, and enter production in late 2025.Ming-Chi Kuo saidKuo claimed that the supply chain for the M5 Vision Pro will “mostly stay the same”, and thus “other hardware specs and designs won’t change much, which should help lower costs and price points”. Kuo claimed that the supply chain for the M5 Vision Pro will “mostly stay the same”, and thus, other hardware specs and designs won’t change much. This should help lower costs.