The startup created a platform for presenting VR headsets as in-car entertaining with the
demonstrating the concept, and then
selling it in Germany. Holoride’s CEO Nils Wollny admitted making mistakes, saying that pioneering can be painful and the company “missed their first shot” in a statement demos offered at trade shows like CES. Wollny responded to UploadVR’s questions by direct message, explaining that certain employees were laid off in February of this year due to a change in strategic direction. Our team’s right-sizing was also based on terms we had agreed on with our planned lead investor.”a partnership with Audi“While our business operations continue, we are working with the provisional insolvency administrator to find a solution by the end of June to ensure the continued existence of holoride GmbH and conclude our strategic repositioning, which we have intensively worked on.”post on LinkedIn“Despite the challenges, we see the current proceedings as an opportunity. We see the current proceedings as an opportunity, despite the challenges.