Tim Cook announced today that over half of Fortune 500 firms have purchased at least one Apple Vision Pro. The headset was launched three months prior. While much of the focus of industry analysis has been on its adoption by consumers, very few can afford a $3500 product, so Apple has also put significant focus on selling it to enterprises, which can easily afford devices of this price.
Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
Vision ProKLM Royal Dutch Airlines Engine Shop
SAP Analytics Cloud
Porsche Race Engineer
Additionally, dozens of developers have built visionOS apps for businesses, either ports of their existing platforms or entirely new platforms.
Microsoft ported Word, Excel, PowerPoint, and Teams.
JigSpace lets users lets you import 3D models and customize and animate them in 3D presentations that can include images, audio, text labels, and more.
NVIDIA Omniverse, a toolset to cloud render complex 3D models.
FireOps, an emergency response management tool.
The Enterprise Headset Of Choice?
Apple isn’t the first AR or VR company to target an expensive headset at enterprises.
and
are all focused on the enterprise market. The battery life of the Magic Leap 2 is longer and it’s more comfortable. HoloLens 2 also has a better visual That does greatly expand the potential fidelity and scope of the software it can run, but limits its portability and its usefulness for large collaborative spaces.Magic Leap 2Another dark horse in the enterprise AR space could be Meta’s Quest 3. Apple has a key advantage in that it allows companies to easily convert their iPad apps to AR by using Apple’s developer tools. It is easier to adopt headset-based AR for companies that are not dependent on Unity or Unreal Engine.