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. Business Insider is on the hunt for a different kind of CTO.
Agriculture equipment company John DeereThe brand on Tuesday announced a two-week
to find a “Chief Tractor Officer” who would create social media content to search.reach younger consumersOne winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.
“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told
.AdAgeTo kick off the search, John Deere tapped
(who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.NFL quarterback Brock PurdySuited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.
The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.
According to the contest
, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.rulesIn addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. The contest
requires entrants to