The opinions expressed by contributors to Entrepreneur are theirs. Entrepreneurs and sales leaders have a powerful
to potentially revolutionize their sales pipeline in 2024: artificial intelligence.AI toolWhile many teams are already using the OpenAI generative LLM ChatGPT for parts of their process, such as drafting emails and proposals, custom GPTs related to sale can take this automation to an even deeper level. Entrepreneurs and sales leaders have a powerful custom GPTs to potentially revolutionize their sales pipeline in 2024:
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ChatGPTWhile many sales teams have already begun to use the OpenAI generative LLM ChatGPT and other programs for parts of their sales process, such as drafting emails and proposals, custom GPTs related to sales can take this automation to an even deeper level.business leaders can provide a great starting point for
and salespeople to automate their workflow, but custom GPTs allow them to create automations that specifically address the needs and challenges of their day-to-day. In this way, custom GPTs are not a “shortcut” for entrepreneurs and salespeople but a valuable tool they can use to streamline their workload.OpenAI Now Lets Users Create their Own Version Of ChatGPT
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What are custom GPTs?custom GPTIntroduced in 2023, GPTs are essentially a specially-trained version of ChatGPT that individuals and businesses can customize to their individual needs and goals and require little to no coding. A custom GPT is different from a chatbot in that it uses a customized data set. For example, a custom GPT can be trained on a business’s data and frequently asked questions, allowing the model to put out more specific responses.
While tools like ChatGPT can be valuable for creating generalized templates and even be made more specific using specialized prompts, custom GPTs offer an unparalleled level of customization that makes them invaluable tools for sales teams. Using a custom GPT, a user need not specify the information to pull from in the prompt — the bot will automatically fall back onto this data.
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What are some use cases for custom GPT solutions in sales?How to Write a Winning Sales Script with ChatGPT
like Zapier have even begun to offer the capability to integrate custom GPTs into workflows via their API. Business leaders who use
Automated workflow tools can integrate their customized models with other apps like email, calendar, or CRM systems, giving them a personalized AI assistant that fits their specific needs. If your company is running By incorporating custom GPTs with Zapier you could train your GPT model to respond to the replies of your emails. You can use files such as frequently asked questions and style guides to train your model. This ensures that the model will create specific and accurate responses in line with the brand’s identity and messaging.
While you can set up your custom GPTs to do all the work for you and respond to inquiries automatically, many have found that it’s best not to rely on complete promotional campaign. In these phases of the sales cycle, the human team can still be used as a form of quality assurance, checking for things like grammar, formatting and personalization, which a model might not have been able to do correctly on its first attempt. However, it’s worth noting that having the sales team do a quick read-through on a draft created by a custom GPT will be far more time-efficient than creating everything from scratch.
Businesses can use custom GPTs to create custom chatbots that can be integrated into their website interface. The chatbot can be programmed to answer specific questions based on the information it has been given during training. Custom GPTs are a powerful tool for your business. They allow you to focus more on your qualified leads. Continuing the email example, if a business sets up a custom GPT to draft responses to requests for more information, this would allow the automation to provide the prospect with the information they need to become a more informed, interested lead primed for conversion.AI automationFurthermore, as with virtually any form of AI automation, custom GPTs are a way for businesses to improve their
. Custom GPTs can deal with simple interactions so potential customers will receive faster responses. Custom GPTs are great because they’re able to be tailored to meet the needs of any company. Custom GPTs are a great tool to help with the sales process because of the variety of uses they offer. It’s time to maximize your sales with this AI-driven automation paradigm.